Air cooler business

Coolers gain in war of branded, unbranded ACs
Gaurav Choudhury
Tribune News Service

New Delhi, March 28

Having established a reasonably strong brand equity in the organised air-cooling market, Symphony Comfort Systems Limited is developing a range of products suited for different locations for the export as well as the domestic market.

“We are developing a product portfolio suited for specific geographies”, the Chairman and Managing Director of the company, Mr Achal Bakeri, told The Tribune in an interview.

Mr Bakeri said contrary to the common perception, this particular line of trade is increasingly becoming a round-the-year business.

“Round-the-year sustenance of this business has begun to come from exports, primarily from the Middle-East and Africa, even from Europe and America. In fact, Europe turned out to be a large market last year, essentially because of the severe heat wave conditions in France and adjoining areas”, he said.

Mr Bakeri, however, did not agree that low-priced air-conditioners are going to create any major impact.